In 2016 Crayola Mexico wanted us to create a digital experience that would complement its main event called “Sigue Creando (Keep Creating)”. We began by developing an Augmented Reality application. Several paintings of various influential urban artists were placed around the event. When the users "scanned" one of these pictures with our app, these came to life on their smartphone. Finally, we created Crayola Pics, an app where users could take photos, place funny graphic elements on them and share them. 

 

Case Video

 

Client: Crayola

Project Leader and Manager: René Flores

Creative: Alberto Montoya, Norberto Cortés and René Flores

Art Director: René Flores

Developers: Norberto Cortés, Antonio González and Jesús Morales 

Graphic Designer: Jorge Nolasco

Animator: Alberto Montoya and Norberto Cortés

Campaign: Javier Arias