Figment and Crayola are always looking to innovate and mix creativity with technology. This time we put on a digital event unlike any other in Mexico.

For two weekends, we transformed the cinema into a giant video game room, where four children accepted the challenge of entering a virtual space, a toy store invaded by toys that threatened creativity.

Attendees at the show enjoyed the experience through the big screen, supporting their favorite player.

Together they filled the virtual world with color and fun, receiving a toy as a reward from Crayola Toys. 

To see what happens when you mix a movie theater, imagination and cutting-edge technology, you can watch the video in the following link.

 

Case Video

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Client: Crayola Toys

Project Leader and Manager: René Flores y Sheila Salomo

Creative and Art Director: René Flores

Developers: Antonio Gaytán

Graphic Designer and Illustrator: Román Díaz 

Animator and Illustrator: Román Miramontes

Game and Audio Designer: Gerardo Sánchez