In order to create a meaningful and authentic connection with our intended audience, we decided to leverage the immersive world of Roblox. Through a carefully crafted gameplay experience, we aimed to engage users in an organic and enjoyable way, all while keeping them exposed to our brand for a significant amount of time. By leveraging the inherent interactivity and entertainment value of Roblox's virtual world, we were able to establish a unique connection with our target audience that allowed us to deliver our message in a way that felt natural and engaging. This approach not only allowed us to promote our brand, but also fostered an enjoyable and memorable experience for our users.

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Case Video

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Client: Crayola Toys

Creative Consultant: René Flores

Project Leader: Sheila Salomo

Developers: Jorge Aguilar and Luis Carbellido

Designer: Delid Martinez

3D Modeling:  Román Miramontes and Carlos Marcos

Audio Design: Gerardo Sánchez

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