Our team developed a comprehensive campaign to introduce Color Pets, a new line of collectible toys from Crayola Toys, which were set to hit the market just in time for Christmas. We strategically allocated the majority of our budget towards the creation of a digital "advergame" that would be promoted through various digital channels. Our research showed that our primary target audience, consisting of boys and girls aged 4 to 10, were already enthusiastic users of digital platforms. Therefore, we decided to create a fun and interactive game that would appeal to them, and provide an enjoyable way to engage with the brand.

 

Case Video

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Client: Color Pets

Project Leader: Sheila Salomo

Designer: Jorge Nolasco

Developers: Antonio Gaytán 

3D Artist: Román Miramontes

Audio Designer: Gerardo Sánchez

Supervisor: René Flores